LINE-X enters 2026 following a successful year of strategic growth, expanded partnerships and increased brand visibility across consumer and franchise audiences, company officials stated in a press release.
“Our focus in 2025 was on growing the right way,” said Matt Labuda, president of LINE-X. “We’re proud of the momentum that we’ve built, but even more proud of how we’ve built it. Going into 2026, we’re looking for franchise partners who are invested in the brand and who want to grow alongside us for the long term.”
Partnerships, Social Media, Franchise Support & Leadership
A key contributor to LINE-X’s success in 2025 was the expansion of strategic partnerships designed to strengthen franchise operations and elevate the brand’s presence nationwide, noted the release. The company aligned with redC, a full-service real estate and construction partner; National Branding, supporting exterior signage and vehicle wraps; and Merchants Fleet, where LINE-X joined the Preferred Upfit Network, expanding national fleet opportunities.
LINE-X also experienced notable growth across digital and social media platforms in 2025. The brand’s social media followers grew by 13%, bringing it close to 300,000 followers across platforms.
“LINE-X is a highly visual brand, and 2025 proved the power of showing, not just telling,” said Hannah Erlenbusch, vice president of development at LINE-X. “Our digital growth reflects the strength of the brand and the excitement around what our franchisees deliver every day.”
In 2025, LINE-X says that it strengthened its Franchise Support Center with key leadership additions, including Matt Labuda as president, Hannah Erlenbusch as vice president of development and Jacob Motley as director of marketing. The brand further reinforced operational excellence through continued recognition of top-performing locations, including the rollout of programs like the LINE-X Oval of Excellence.
Looking Ahead to 2026
As LINE-X looks to the year ahead, the brand is focused on expanding its franchise network across the U.S. and Canada while refining both consumer and franchise development marketing strategies, the company said. Planned initiatives include empowering franchisees with enhanced digital tools, refreshed store designs and sales resources.
“We’re entering 2026 with strong momentum and a clear vision,” Labuda added. “Our priority remains supporting our franchisees, strengthening the brand, and continuing to grow in a way that’s sustainable and intentional.”