LEGO to Release ‘Top Gear’-Themed Set

LEGO and the automotive television show Top Gear have announced that the toymaker will be creating a Top Gear-themed set to be featured in the company’s Technic line, which will be available for purchase in early 2020.

The Technic line offers more advanced building, allowing builders to create things like gearboxes and steering systems.

Jason Easy, head of licensing UK, BBC Studios said “‘We are extremely excited to have partnered with LEGO Technic. Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic Set hit the shelves next year.”

Eloise Bradley, senior licensing manager, the LEGO Group said “Bringing LEGO Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life -“ stay tuned!”

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By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.