Automobili Lamborghini unveiled the official Lamborghini Fast ForWorld Experience on Fortnite, expanding its gaming presence through Epic Games’ ecosystem of social and interactive entertainment. The Lamborghini Fast ForWorld Experience in Fortnite emerges as a new immersive gaming destination, marking a decisive step in the brand’s digital and gaming strategy, company officials stated in a press release.
The experience represents the latest evolution of Fast ForWorld, Lamborghini’s hub for gaming and digital engagement. It also debuts as the first experience produced under the “Fast ForWorld Originals” initiative: proprietary interactive worlds through which the company authentically connects with new generations and expresses its vision through gameplay, ensuring full control over narrative, game design and alignment with key business activities, noted the release.
What Is Fast ForWorld? Lamborghini’s Gaming Platform Explained
Fast ForWorld was introduced in 2024 as Automobili Lamborghini’s dedicated ecosystem for gaming, interactive entertainment and digital culture. Conceived as a long-term strategic platform, it brings together gaming experiences, esports initiatives and next-generation digital activations under a single brand identity. Its goal is to reach younger audiences through immersive and participatory formats, offering new ways to experience Lamborghini beyond the physical product, the company said.
Since its launch, Fast ForWorld has continued to evolve through the introduction of new features and interactive mechanics designed to expand fan engagement. The ecosystem has also debuted exclusive digital collectibles, including limited-edition digital twins released in parallel with their corresponding real-world Lamborghini models.
Lamborghini Becomes First Consistent Auto Brand Experience on Fortnite
With this new debut, Automobili Lamborghini becomes the first automotive brand to introduce a consistent branded experience on Fortnite, offering players a continuous open world accessible 24/7. Players can explore, race and interact within distinctive environments. This includes a conceptual space designed by Automobili Lamborghini Centro Stile. The experience also includes activations with Bridgestone, CAPiTA and Union, expanding the reach of Automobili Lamborghini brand collaborations beyond the physical world.
The experience was developed within Lamborghini’s Fast ForWorld ecosystem, in partnership with Gravitaslabs, translating the brand’s creative direction into an interactive gameplay experience.
Automobili Lamborghini says the launch further strengthens its ongoing collaboration with Epic Games, with additional innovations planned for 2026. These initiatives will continue to expand Fast ForWorld as Automobili Lamborghini’s reference platform for interactive entertainment, gaming, digital engagement and esports.
To access and play the Lamborghini Fast ForWorld Experience, users can enter the code “3527-6691-0764” in the Fortnite lobby.