Kumho Tire U.S.A. announced its participation in select Jeep events this summer. Kumho Tire will participate in two events: Toledo Jeep Fest in Ohio (Aug. 1-3) and the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee (Aug. 21-23). As part of its presence, Kumho Tire will showcase and educate consumers on its light truck tires, which lead the market in providing quality, performance and an industry-leading warranty, claimed company officials in a press release.
“Kumho offers outstanding products for light truck enthusiasts that speak to our ‘performance without compromise’ commitment,” said Ed Cho, CEO of Kumho Tire U.S.A. “We are excited to participate in several Jeep events this summer to directly communicate with consumers that Kumho Tire always goes with you, wherever you go.”
Kumho says its participation in Jeep events is part of the company’s aggressive integrated marketing activities to highlight the global manufacturer’s commitment to product development and a performance-oriented approach to deliver tires that exceed or are on par with competitive offerings. During the events, consumers will be able to learn more about the Kumho Tire lineup and speak with on-site Kumho Tire ambassadors, who will also be giving away a variety of items.
The Jeep Events
The Toledo Jeep Fest is a celebration of all things Jeep in a unique urban environment. It will feature an all-Jeep parade, a Vendor Midway and an indoor Jeep exhibit. The Great Smoky Mountain Jeep Club Invasion is open to all Jeep enthusiasts and clubs and will feature an Expo with vendors showcasing Jeep parts and accessories. It also includes a Jeep Show where several Jeeps will be awarded trophies.