Matt Hatfield is the most recent addition to the Kooks Headers and Exhaust (KHE) leadership team, bringing with him more than 20 years of c-level experience from the manufacturing industry.

Hatfield will hold the chief operating officer (COO) role at KHE and will be tasked with steering the entire organization towards the goals that have been set forth by CEO George Kook, Jr.

Hatfield began his career in manufacturing working at the largest contract fabricator for Caterpillar and John Deere & Co. He started in sales and customer service and eventually worked himself into the operations of the business.

High volume contract fabrication taught Hatfield the value of cost management, quality control and thru-put efficiencies, according to KHE. Later in his career he oversaw the operations of a direct to customer business providing recycling equipment to the likes of Costco and Target. His time there reinforced the importance of industry leading customer service while managing accounts from the first touch throughout the life-cycle of the product.

Kevin Floody will continue to oversee the sales operation for the entire Kooks portfolio of brands that include Kooks Headers and Exhaust, Kooks Industries as well as maintaining the international dealer network.

Meanwhile, Brad Zimmerman will stay focused on providing overall marketing strategies for the Kooks brands as the company will focus its efforts on creating new and innovative content campaigns targeting the current and next generation of automotive enthusiasts.