KICKER Pulls Out of KnowledgeFest Dallas

KICKER will no longer be exhibiting at next week’s Mobile Electronics Association KnowledgeFest in Dallas, the company announced, citing the ongoing COVID-19 pandemic.

KICKER had planned a booth showcasing product and demo vehicles in addition to daily product trainings for attendees.

“From the beginning of this pandemic, [KICKER] has made the health and well-being of our employees and customers the top priority,” said Kevin Campbell, director of global marketing. “Recent sharp upticks in COVID-19 cases have forced us to make this very difficult decision. This is regrettable and so unfortunate. However, we believe this to be the right decision, particularly when considering events of large gatherings indoors.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.