KICKER has announced the Crossover Marketing Group as its newest sales representative firm in the Pacific Northwest. The group will service authorized KICKER dealers in Oregon, Washington, and Alaska.
“We wanted a firm that focused on KICKER and wanted to concentrate on forging deep relationships with dealers in the region,” said Tracy Focht, KICKER’s western regional sales manager. “Crossover is relationship driven. They are dedicated to working hand-in-hand with retailers.”
Crossover Marketing principal Rob Sutton is committed to a select line card and defining his company’s direction as “an old-school approach with a 21st-century back end.” Sutton said he believes representing KICKER is something to aspire to, highlighting the people and keeping the brand’s 51-year legacy flourishing.
“I managed reps for decades,” Sutton said. “We want to reinvigorate what we think reps should do. That means no pressure. A true partnership that focuses on being there for the dealer. We will provide a personal touch to as many as we can.”
“I’ve gotten to know Rob over the past year,” Focht said. “He has decades of 12-volt experience at the manufacturer, distribution, and retail levels, plus his reputation is second to none. After listening to the dealers and how excited they are, Crossover was the natural choice.”
