KICKER has renewed its partnership with Visit Panama City Beach as an official sponsor for the fourth season of Chasin’ The Sun. The new season will premiere in January on Discovery Channel.

“We’re pleased to have such a great partner and KICKER helps solidify the show’s reputation as one of the leading outdoor lifestyle programs on television,” said J. Michael Brown, Vice President of Tourism Development for Visit Panama City Beach. “Nothing sounds better on or off the water than a KICKER audio system.”

The award-winning fishing and coastal lifestyle TV program showcases the diverse angling, diving and cultural opportunities found in the emerald green waters in and around Panama City Beach, according to Discovery.

KICKER is outfitting the official show boat with a state-of-the-art marine audio system.

“Chasin’ The Sun provides a great platform to showcase our wide range of audio solutions,” said Kevin Campbell, KICKER director of marketing. “We’re excited to see Captains Justin Leake and Travis Holeman out on the water with a KICKER system on their boat and look forward to a great year ahead.”

Chasin’ The Sun is produced in partnership with Pinfish Media.