For the fourth straight year, Kia America is ringing in the New Year early with a nationwide tour of the iconic 2024 Times Square New Year’s Eve numerals that will illuminate New York and the country when the ball drops.
After being on display at the Los Angeles Auto Show over Thanksgiving, the numerals will travel to the Kia Forum before beginning a cross-country road trip that brings the joy and anticipation of the New Year to enthusiastic crowds across the country, company officials noted.
The numerals are being towed more than 2,800 miles from coast to coast by an all-electric 2024 Kia EV9 and will include the following stops:
- LA Auto Show – Los Angeles – 11/17-11/26
- Kia Forum – Inglewood, California – 12/1
- Fourth Avenue Winter Festival – Tucson, Arizona – 12/8 – 12/10
- German Christmas Village – Philadelphia – 12/16 – 12/18
- Times Square – New York City – 12/20 – 12/22 (until 11 a.m.)
“A new year brings new dreams, and Kia is proud to once again share the excitement and anticipation of the New Year with people across the U.S., before delivering the iconic numerals to their home at One Times Square,” said Russell Wager, vice president, marketing, Kia America. “This year, the all-new, all-electric Kia EV9 will be towing the 2024 numerals on this nationwide road trip, which is the perfect way to start the countdown to the celebrating all that the New Year will have in store for all of us.”
