Founded in Bologna, Italy, in 1914, Maserati is transitioning to manufacturing fully electric vehicles after 100 years of utilizing gasoline-powered engines. Kahn Media will collaborate with Maserati North America to optimize its new-vehicle debuts and activations throughout Monterey Car Week in August, as well as curating earned-media placements with major automotive and business news outlets, the company said.
Kahn Media joins King of the Hammers as its official agency of record ahead of its 18th annual event in Johnson Valley, California, in the winter of 2024. Since its first outing in 2007, King of the Hammers has evolved into one of the largest and most grueling off-road races in the world, the company said. The 2023 series spanned 17 days and garnered 65,000 spectators with more than 100 race teams competing across different motorsports classes. Kahn Media will provide event support and coordinate a series of marketing and PR initiatives to further scale up the series and extend its presence in off-road racing.
Scheduled to open in December of 2023, Kahn Media is working to drive awareness and member interest for Circuit Florida, a private motorsports club currently under construction in Auburndale, Florida, the company said. The real-estate development has a 1.7-mile road course designed by Bob Barnard along with 75 townhome-style condominiums, complete with air-conditioned garage spaces and track access. The facility’s amenities include a clubhouse for members, featuring a gym and pool, plus conference and training rooms, a restaurant, climate-controlled vehicle storage and service bays for the residents and members, and more.
“It’s exciting to work with innovative and ambitious brands, even more so as these three new clients are entering an era-defining chapter in their company histories,” said Dan Kahn, founder and CEO of Kahn Media. “We look forward to supporting them and driving maximum results as they further establish themselves in the automotive and racing worlds.”
