Gold Eagle Company, now in its 93rd year of operations, manufactures and distributes a broad line of performance and maintenance chemicals including STA-BIL fuel stabilizers, 303 cleaners and protectants, HEET Gas-Line Antifreeze, and more. In 2022, the company acquired Lubrication Specialties (LSI), the manufacturer of Hot Shot’s Secret performance fuel and oil treatments and lubricants.
As vice president of Marketing, Robertson will join the company’s executive team and oversee all the company’s marketing teams, including the Hot Shot’s Secret Marketing department. With more than 23 years of experience working at Gold Eagle, she has risen through the ranks from marketing assistant to consecutive roles as brand manager for STA-BIL and 303 Products to director of marketing in 2021. Robertson is making history as the first woman to be named vice president at Gold Eagle Company.
According to Gold Eagle, Robertson has played a key role throughout her career in launching new products, leading a variety of consumer research initiatives, and collaborating closely with both her team and the sales team to develop strategies that ensured the company’s products remained top-of-mind for consumers. She has also been instrumental in maintaining strong brand equity across diverse markets, including automotive, outdoor power, powersports, agriculture and marine.
Gold Eagle Company chief operating and chief marketing officer, Matthew Banach, says, “At Gold Eagle Company, we take great pride in the strength and integrity of our brands, and Jennifer has been a key driver of our success over the past 23 years. Her exceptional analytical skills and leadership have evolved with the market, offering a unique perspective that has consistently delivered remarkable results. We appreciate her dedication to Gold Eagle Company and look forward to her contributions as a member of the executive team.”
Robertson is a graduate of the University of Iowa and received her MBA in Marketing and Management from The University of Illinois at Chicago. She is active with the Specialty Equipment Market Association (SEMA), the Auto Care Association and the Automotive Aftermarket Products Expo (AAPEX).