S&P Global Mobility has awarded the Jeep Grand Cherokee lineup with an Automotive Loyalty Award for its ability to retain owners when returning to market in 2023. This is the 13th time Grand Cherokee has won an S&P Global Mobility award.
“For more than 30 years and five generations, Jeep Grand Cherokee has built up a following of repeat customers,” said Bill Peffer, senior vice president and head of Jeep brand North America. “This loyalty award from S&P Global Mobility reinforces that the Grand Cherokee family addresses our customers’ diverse needs, whether it be the two-row Grand Cherokee, three-row Grand Cherokee L or plug-in hybrid Grand Cherokee 4xe, which delivers 56 MPGe, 25 miles all-electric range and 470-mile total range with no range anxiety.”
The Automotive Loyalty Awards by S&P Global Mobility are awarded annually. They are determined via an analysis of U.S. registration data, which shows when a household that owns a new vehicle returns to market and acquires another of the same make, model or manufacturer.
“Automotive loyalty rates are on the rise, and it’s great to see such focus by brands/OEMs on the importance of loyalty in this competitive market,” said Joe LaFeir, president, Automotive Insights at S&P Global Mobility. “Consumer demand is returning and there’s no better opportunity to leverage this type of insight to enhance and improve marketing plans and customer retention.”
The 2024 Jeep Grand Cherokee is the most technologically advanced and 4×4-capable Jeep Grand Cherokee yet, according to the company. It is also offered as the three-row Grand Cherokee L with seating capacity for up to seven passengers, and the electrified, plug-in hybrid Grand Cherokee 4xe.
