Next year, the Jeep brand will celebrate its 85th anniversary, and to honor its eight-and-a-half decades, the company is launching a yearlong tribute, the Twelve 4 Twelve celebration. Starting this month, a brand-new Jeep Wrangler limited-edition model will be revealed every month for the next 12 months.
“The Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months—an integral part of our yearlong Twelve 4 Twelve celebration commemorating 85 years of off-road leadership and adventure,” said Bob Broderdorf, CEO of Jeep. “Each product release will embody the boldness, authenticity and unapologetic spirit that defines our brand. It’s an ongoing tribute to the capability, freedom and adventurous DNA that have shaped our brand for generations.
“The first release in our Twelve 4 Twelve series is the Jeep Wrangler Moab 392 edition, a purpose-built powerhouse that delivers exceptional value and performance. Engineered with a no-frills, back-to-basics philosophy, it proudly reflects the core legacy of the Jeep brand. Our community made their voices heard, and we listened. The 6.4-liter HEMI V-8 will remain a defining force within the Jeep lineup.”
‘Operation Airdrop’ – Jeep’s Marketing Campaign
Each new Jeep Wrangler drop will be supported through the yearlong marketing campaign “Operation Airdrop,” designed to run across the brand’s digital and social media channels. The first video in the series revealed the Moab 392 edition. Viewers who watch the “Operation Airdrop” launch film and the following videos in the series, along with those who visit Jeep.com, can catch clues about the future Twelve 4 Twelve editions by following the feathers, the company said.
“While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an acknowledgment of a brand-defining moment—the parachuting of the Willys MB onto battlefields nearly 85 years ago,” said Olivier Francois, global chief marketing officer, Stellantis. “There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our ‘Operation Airdrop’ video series, each special-edition release will serve as a symbolic airdrop in our yearlong marketing campaign—uniting product, place and purpose.”
The Jeep brand “Operation Airdrop” campaign was developed in partnership with Chicago-based agency Highdive, with AI-generated visual effects by 1986 Studios.
Debut Product Drop – The Jeep Wrangler Moab 392
Inspired by the Jeep brand’s 85th anniversary and the 60th anniversary of the Easter Jeep Safari—hosted by the Red Rock 4-Wheelers based in Moab, Utah—the new Jeep Wrangler Moab 392 also celebrates its namesake by continuing to give back to the off-road playgrounds that passionate Jeep fans and enthusiasts have come to know and love, noted the release. With 4×4 nameplates like Moab, Rubicon and Mojave, the Jeep brand says that it proudly continues its support for initiatives and projects that champion responsible off-roading and the preservation of natural landscapes.
The 2026 Jeep Wrangler Moab 392 boasts high-performance muscle, modern tech and 4×4 capability that can handle both daily driving and off-road terrain. Power and performance are amplified by a 6.4-liter, 470-horsepower, V-8 engine with 470 lb-ft of torque, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, 4.56 axle ratio, 2.72:1 Selec-Trac full-time T-case plus two-mode dual exhaust, cold-air intake hood with water separator and more. Other features include:
- Exterior: Body-color hardtop, rock protection sill rails, mold-in-color fender flares and black tow hooks.
- Interior: Heated black Nappa leather-trimmed seats, premium Alpine audio system, 12.3-inch radio with navigation.
- Optional equipment: Sky One-Touch power top, 8,000-pound Warn winch and all-weather mats.
Orders for the new 2026 Jeep Wrangler Moab 392 are now open, with a starting MSRP of $79,995 (excluding $1,995 destination).
The next Jeep Wrangler limited-edition model will drop on Dec. 12, 2025.