Jeep joined owners and fans from across the nation to celebrate the 21st anniversary of Jeep Beach at Daytona Beach, April 19-28, for a week of open-air freedom. The event’s attendance surpassed last year’s event and saw approximately 40,000-plus Jeep 4x4s join the annual 10-day event.
The Jeep Beach celebratory parade on April 28, stretched for over 10 miles and included more than 10,000 Jeep models.
“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade,” said Bill Peffer, senior vice president and head of Jeep North America. “The Jeep owners celebrating the event showed up in force and stretched an incredible 10 miles long along the parade route.”
In addition to the finale parade event, fans were also able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.
Jeep Beach has donated more than $4 million to local charities through fundraising efforts. All proceeds raised are distributed to charities throughout Central Florida counties. Jeep Beach has supported more than 150 non-profit organizations.
For additional information about the latest Jeep brand lineup, visit jeep.com.
