Mercedes-Benz announced a leadership change to its North American operations. Effective September 1, Jee-Seop Kim will assume the role of head of sales & marketing of Mercedes-Benz Vans North America. Kim will succeed Heike Scheuble, who will retire on September 2, after more than 40 years with Mercedes-Benz.
“We thank Heike for her outstanding commitment and significant contributions to the brand throughout her tenure,” said Dimitris Psillakis, president and CEO of Mercedes-Benz USA. “We wish Heike all the very best in her retirement and look forward to welcoming Jee-Seop into this crucial role. We are confident that his professional expertise and proven leadership skills will help drive continued success for Mercedes-Benz Vans in North America to best serve the needs of our dealer partners and customers.”
Scheuble’s Career at Mercedes-Benz Spanned 4 Decades
Scheuble retires after a career with Mercedes-Benz that began in 1980 at Daimler-Benz. Throughout more than four decades, Heike held a series of leadership roles in both Europe and the U.S., including key positions in warranty, product management and aftersales.
Since joining the Mercedes-Benz USA Vans team in 2015, Scheuble has driven continuous profitable growth, built a high-performing and diverse team, launched new aftersales strategies, and played an essential role in strengthening customer and dealer relationships, stated company officials in a press release.
Kim Has Been With Mercedes-Benz for More Than 20 Years
Kim transitions into the role of head of sales & marketing, Mercedes-Benz Vans North America, with more than 20 years of international leadership experience with the brand. Since joining Mercedes-Benz in 2002, Kim has held key roles in sales, aftersales, and customer service in the U.S., Germany and Korea.
As head of Customer Services at Mercedes-Benz Korea, he led significant aftersales growth and won multiple service quality awards. Since 2023, Kim has led the Customer Services organization at Mercedes-Benz USA, driving stability, growth, and enhancing trust and performance in the U.S. dealer network during a period of significant change for the automotive industry, noted the release.