Mopar has unveiled its all-new Mopaw line of premium travel- and vehicle-related pet accessories designed to support the growing community of pet-loving drivers in the United States.
Pet industry expenditures recently totaled more than $150 billion in the United States with sales expected to continue climbing, according to the American Pet Products Association, and approximately 78% of American pet owners travel with their pets each year, says the Global Vet Link.
Mopaw arrives at a moment when pets are more integrated into daily life than ever before, Mopar officials noted in a press release announcing the accessories.
A TRUSTED AUTOMOTIVE BRAND EXPANDS INTO PET MOBILITY
Whether exclusively designed for Mopaw or sourced from prominent manufacturers, all the new pet products embrace Mopar’s high standards for quality, durability and vehicle compatibility building on the brand’s decades of engineering excellence, the release noted.
“When it comes to making sure our pets are happy and healthy, Americans don’t cut corners; they treat their pets just like a member of the family,” said Tim Kuniskis, head of American brands, SRT Performance, NA marketing and retail strategy. “Mopaw accessories bring the car enthusiast and the pet lover together in a way that only an OEM can, so you don’t have to sacrifice fit or finish when traveling with your pets.”
The initial Mopaw product and merchandise lineup includes:
- Pet carrier: Sourced from Nemesys Gear, the pet carrier is designed to integrate seamlessly with a vehicle’s back seat latch system. This secure, comfort-forward carrier helps reduce pet anxiety while giving owners peace of mind during every ride
- Folding pet kennel: Pets and drivers agree that travel feels safer in an enclosed space. This folding kennel features four tie-down straps for secure vehicle attachment. It stores flat, assembles quickly and is ready for any four-legged adventure
- Interior protection options: Sourced from 4Knines, the heavy-duty, functional seat and door covers protect interior surfaces, while hammocks are designed to block the gap between the front and back seats
- YETI buddy tumbler and dog bowl: The buddy tumbler delivers temperature-controlled hydration on the go, paired with a durable dog bowl
- Collars and leashes: From driveway to the dog park, a variety of collars and leashes keep every adventure stylish, secure and full of wag
- Dog T-shirts and hoodies: Combining comfort and personality, the shirts and hoodies are designed to keep pets cozy while showcasing their adventurous spirit
Pet lovers looking to bring an adventurous spirit with Mopaw gear can explore a growing collection of products at the online store or by visiting a U.S.-based Chrysler, Dodge, Jeep, Ram, Alfa Romeo or Fiat dealership.