Injen Technology has joined The AAM Group’s Diesel Pro Network, bringing its lineup of performance air intake systems, air filters, exhaust systems, intercoolers, intercooler piping and accessories to the network’s growing community of diesel shops and warehouse distributors, company officials stated in a press release.
Injen Technology has been developing innovative performance products for automotive enthusiasts for nearly three decades. The company combines in-house engineering, testing and manufacturing expertise with a continued focus on quality and performance. The partnership with The AAM Group will help Injen further strengthen its dealer and distribution relationships while expanding access to its products throughout the automotive aftermarket, the release noted.
Injen products will be incorporated into Diesel Pro Network’s marketing efforts. Through tools such as ReadyPosts, shops will have access to professionally created Injen content they can use on their own social media channels, while additional email and video marketing efforts will help keep the brand and its products in front of diesel professionals throughout the network, AAM Group officials said.
“We’re excited to partner with The AAM Group and expand Injen’s connection with its extensive network of distributors, dealers and performance shops,” said Ron Delgado, Injen Technology president. “Injen’s focus has always been on developing innovative, high-quality performance products that enthusiasts and professionals can rely on. AAM has built a strong reputation for connecting leading aftermarket brands with the businesses and professionals who serve enthusiasts every day. Its dealer-focused programs, industry relationships and marketing resources make AAM a natural partner for us. We see this partnership as an opportunity to strengthen dealer support, reach new customers and continue expanding the Injen brand throughout the automotive aftermarket.”
With Injen now part of Diesel Pro Network, both organizations will work together to increase the brand’s visibility throughout the diesel aftermarket and give shops more opportunities to discover, promote and sell Injen products. By combining Injen’s performance expertise with Diesel Pro Network’s industry relationships and marketing resources, the partnership will help connect more diesel businesses with products and content that support their customers and their growth, according to the release.