Ineos Grenadier Partners With onX Offroad for 50 States, 50 Trails Initiative

In celebration of the 250th anniversary of the signing of the Declaration of Independence, INEOS Automotive is partnering with onX Offroad, an off-road navigation app for overland adventurers, to launch 50 States, 50 Trails. The initiative encourages the Grenadier community and off-road enthusiasts to experience America’s vast and varied terrain, celebrating the freedom to explore, company officials stated in a press release.

How the 50 States, 50 Trails Program Works

Using onX Offroad mapping, INEOS Automotive has curated trails across the United States, from scenic trails to the most demanding off-road challenges. One trail will be spotlighted every day in the lead up to July 4, inspiring adventure seekers to get outside, explore and test their vehicle’s real-world capability together with the ever-expanding community of 4×4 enthusiasts, noted the release.

Every trail will be accessible throughout the summer via the onX Offroad app, which provides mapping data and offline navigation covering 615,000 miles of unpaved roads in the U.S., along with 500,000 points of interest. As part of the partnership, onX Offroad is offering 50 days of complimentary Elite membership. Participants are encouraged to share their journeys on social media using #mygrenadier for a chance to be featured on INEOS Grenadier channels, highlighting adventures across the country.

INEOS Grenadier Built for Real Off-Road Capability

George Ratcliffe, president of the Americas, INEOS Automotive, said, “The Grenadier was born from the belief that adventurers need real capability. It’s a modern successor to the legendary 4X4s of the past—built for those who live, work and explore off-road, engineered with durability, longevity and exploration in mind. With 50 States, 50 Trails, we’re inviting people to get out and experience the incredible diversity of the American landscape, supported by a vehicle proven through rigorous off-road testing.”

“At onX, we believe exploration is at the heart of the American spirit,” said Melissa Reudelhuber, onX Offroad marketing manager/community — experiential. “Partnering with INEOS on 50 States, 50 Trails is an opportunity to showcase some of the country’s most iconic landscapes and rugged terrain while empowering off-roaders to get out and experience it for themselves. With the Grenadier’s capability and onX Offroad’s trusted navigation, we’re making it easier than ever to turn ambition into adventure.”