Industry Cup Challenge Set for SEMA Installation Gala

The SEMA Cares Industry Cup Challenge is set for July 30 at the SEMA Installation Gala & Fundraiser in Las Vegas.

The child-built pinewood car race pits sponsoring companies against other companies in one of five divisions, based on their business category.

Money raised allows SEMA Cares to support pediatric cancer research through the Austin Hatcher Foundation, child abuse relief through Childhelp and children with serious medical conditions and serious illnesses through Victory Junction.

Industry Cup Challenge Categories:

  • Warehouse Distributors
  • Manufacturers
  • Media Groups
  • Rep Agencies
  • Service Providers

Click here for more information or to sponsor a car for this year’s race.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.