ididit is diversifying its product offering after long being known for its universal and retrofit steering columns for hot rods and custom builds. The company has introduced its ZP Performance Steering line, a new product for the street performance and sportsman racing markets.

“When creating this new line, we wanted to bring the quality craftsmanship and attention to detail that have made our retrofit steering columns the gold standard in the hot rod and resto-mod world and engineer products aimed directly at the racing and performance markets,” said Ted Keating of ididit.

The initial ZP Performance Steering column line features two offerings: a base model for pure race/strip applications; and the Pro-Lite column, which was released last year for street-strip to road and touring high performance applications.

ZP Performance Steering also plans to add the Pro Prep performance steering column to its lineup. ZP Performance Steering’s Pro Prep, Pro Fab and Pro Lite columns will also be available married with quick-release steering hubs.