Hyundai Launches N Performance Academy

Bryan Herta Autosport w/ Curb-Agajanian Hyundai Elantra, Kona, Veloster

Hyundai Motor America held its first-ever N Performance Academy at Michelin Raceway Road Atlanta, earlier this month, the automaker announced. The Academy offers enthusiasts the opportunity to test the Hyundai Veloster N on track.

Produced by Hyundai partner team, Bryan Herta Autosport, N Performance Academy was created for car enthusiasts to develop comfort and confidence behind the wheel. Nearly 200 guests have registered for the two-day event.

The driving experience included laps on the 2.4-mile road course which features 12 turns, including the famous “Esses” and diving downhill corners. In addition to the track laps, participants took the Veloster N through an auto cross course.

After honing their skills on the track, participants received tips from professional Hyundai race car drivers Mason Filippi and Harry Gottsacker.

“As a successful challenger in the performance category for almost four years and proactive player of Hyundai brand, N addresses and adapts to the upcoming changes in the performance category,” said Till Wartenberg, vice president of N brand Management & Motorsport Sub-Division at Hyundai Motor Company. “Driving was never meant to be boring and with N, it never will be. This is reflected with our new N brand slogan ‘Never just drive.’ And will also be the guiding principle of the future electrification of Hyundai N.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.