The Wall Street Journal has reported that General Motors is eyeing a return of the Hummer brand, which hasn’t seen production since 2010.
Noted for its reputation as a gas-guzzler, this time around, the company plans to produce the Hummer as an all-electric pickup truck, according to the Journal.
Badged as a GMC, rather than a return of the brand itself, the truck will allegedly be marketed as an off-road vehicle.
The company plans to initially reveal the vehicle during Super Bowl LIV on Feb. 2, according to the report.
