HPAG has named Mike Timmons as its new senior vice president of sales and marketing. With years of experience in the automotive aftermarket and OEM parts sector, Timmons is prepared to bring his industry experience and leadership skills to the HPAG team and its valued brands, according to the company.
“HPAG and its brands are viewed as one of the top leaders in the off-road and overland industry, and I’m here to ensure that they stay ahead of the game while branching into new markets. Through years of experience, I have acquired a strong suite for building partnerships between customers, clients and the board of directors. Here at HPAG, I plan on using my expertise to improve sales growth, expand brand awareness and create better partnerships,” said Timmons.
As the former vice president of sales and marketing at EGR USA, Timmons’ main responsibility was to restructure the aftermarket sales and marketing division, resulting in stronger marketing initiatives and improved sales. Additionally, he recognized changing economic conditions and market opportunities. Timmons effectively fostered stronger relationships horizontally and vertically throughout EGR which positively impacted cross-communication between teams and improved overall efficiency, the company stated.
One of Timmons’ main focuses is to expand HPAG’s efforts and increase visibility in the B2B sector. Mark Malone, CFO, said, “I would like to see Mr. Timmons bring fresh and executable ideas to drive growth in our traditional dealer and jobber trade channels.”
Before EGR USA, Timmons was the executive vice president for AXC Inc. where he helped establish the brand, strengthened customer loyalty, created pricing structures/policies for all sales channels and improved customer service.
“Mike is a great addition to our team, I look forward to his expertise in bringing our teams closer together and finding common ground between our brands and products,” said Greg Foutz, vice president of U.S. brand management at HPAG. “A fresh approach to solving issues with bringing products to market and capitalizing on industry trends is a very welcome addition to our existing management team.”
