Video has taken over the internet, driven in large part by YouTube. The video platform has become the second largest search engine behind Google, with over 2 billion users. More than 80% of 18-49 year-olds in the U.S. watch videos on YouTube, reaching more people than any TV network. And by 2022, online videos will make up more than 82% of all consumer internet traffic.
But you can’t just set up a YouTube channel, upload a few videos and call it a day. You need to understand how YouTube works so you can make it work for you.
Luckily, Kahn Media has put together a helpful guide with some tips for developing your shop’s YouTube channel.
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
