LINE-X has kicked off its second-annual partnership with St. Jude Children’s Research Hospital during Childhood Cancer Awareness Month (CCAM).

On Aug. 27, LINE-X’s North American franchise locations-as well as its corporate headquarters in Huntsville, Alabama-started making a $10 donation for every bedliner sold with a minimum donation of $100,000 going straight to St. Jude Children’s Research Hospital. The campaign will operate through the end of September.

LINE-X will also offer t-shirts and tumblers online benefitting St. Jude, with proceeds going directly to St. Jude.

Donations can also be made by texting LINE-X or LINEX to 626262. A text response is immediately sent containing a donation link-stjude.org/donatelinex-with the option to donate $25, $50, $100, $500 or $1,000.

“After last year’s incredibly successful bedliner fundraising campaign raising more than $103,000 for St. Jude Children’s Research Hospital, I am extremely excited to announce our second-annual fundraiser with even more ways to donate-continuing our tradition of ‘protecting what matters most,'” said Dennis Weese, president of LINE-X. “The LINE-X family and our incredible network of franchises are immensely passionate about supporting advancements in groundbreaking research and top-quality treatment for children fighting life-threatening diseases. Children are the future of our society, and it is an honor to support St. Jude in its mission of providing the best possible care for those in need at no charge to families, while working toward the ultimate goal of eliminating childhood cancer.”