Holley Performance Brands (NYSE: HLLY) has announced the company is expanding its presence at the annual SEMA Show with a larger space that demonstrates its leadership in the automotive performance aftermarket.
Holley’s SEMA booth will feature innovative and cutting-edge platform solutions designed for automotive enthusiasts across four key market verticals: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, according to officials.
In March, Holley announced the strategic evolution of its operational branding to Holley Performance Brands. The change underscored the company’s goal to expand its influence and enhance its presence globally across all aspects of the high-performance automotive aftermarket sector, the company stated in a press release.
SEMA 2024 is a key milestone in this continued journey, officials noted, hosting a wide range of vehicles that encompasses much more than classic cars and trucks.
“Our presence at SEMA reflects how we’re elevating our portfolio to bring more performance, safety, fun and excitement to automotive enthusiasts,” said Matthew Stevenson, president & chief executive officer, Holley Performance Brands. “By putting our customers at the core of everything we do, we’re driving our industry forward. This year’s show is a perfect stage to demonstrate that commitment and further our vision to become the undisputed global leader in automotive performance solutions.”
Holley’s booth in Central Hall (#22463 ) will showcase how the company is organizing its market-leading portfolio by how enthusiasts shop and will feature the latest product advancements from some of the most recognized and trusted brands in the industry:
- Domestic Muscle : Market-leading tuning solutions from Holley, Holley Sniper EFI and MSD.
- Modern Truck & Off-Road : Elevated platform performance from Baer, Flowmaster, ADS, Superchips and DiabloSport.
- Euro & Import : Advanced Bluetooth tuning and performance packages from APR and Dinan.
- Safety and Racing : Next-generation motorsports safety offerings from Simpson, Stilo and Hans.
SEMA 2024 is expected to draw more than 140,000 manufacturers, buyers, media and automotive enthusiasts from around the world. For more information on SEMA 2024, click here.
