Holley Performance Brands (NYSE: HLLY) announced its full schedule of experiential marketing events taking place in 2024. Launching in April, the upcoming event season showcases Holley’s continued commitment to strengthening its customer focus in its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing, according to the company.
This year’s lineup features the return of flagship events, including multiple Holley LS Fests, Holley Ford Festival and MoParty.
“Our 2024 season reflects our ongoing transformation from a parts supplier into a global leader in high-performance platform solutions for the automotive aftermarket,” said Matthew Stevenson, president and CEO, Holley. “These interactions give us insights that drive innovation, accelerate growth, fuel our teammates and supercharge our customers, ensuring that Holley remains at the forefront of the automotive performance industry.”
Additionally, Holley is expanding to reach an even broader set of automotive enthusiasts through participation in more than 20 third-party events including Overland Expo West, Goodguys Summit Racing Nationals, and the Sands Sports Super Show.
Holley anticipates engaging as many as 500,000 enthusiasts and customers across its comprehensive event season, officials stated.
Kicking off the Holley event season will be LS Fest West, taking place once again at the Las Vegas Motor Speedway April 26-28. Consistent with previous years, LS Fest West will include a variety of high-energy experiences, including racing competitions, off-road activations, car shows, stunt driver performances and more.
