Holley announces Philip Dobbs has joined the performance parts company as senior vice president of customer experience marketing.
Having served in various marketing leadership roles for different companies, Dobbs will focus on providing high-level brand, product and service engagements across the company’s B2B and B2C touchpoints, according to a company press release.
“Philip is a dynamic marketing leader with three decades of experience stewarding and shaping various iconic consumer brands,” said Matthew Stevenson, Holley president and CEO. “We are excited to bring his expertise to Holley as we continue to strengthen our go-to-market strategy and deepen our customer focus in growing automotive aftermarket verticals, including modern muscle and truck, European and Asian import vehicles and off-road/UTV.”
Dobbs will lead strategy and management for the full Holley brand portfolio, overseeing advertising and promotions, public relations, content marketing, tradeshows and events and digital/website solutions, according to the release.
He will also be responsible for management of the Holley customer engagement center, third-party marketplaces and the company’s direct-to-consumer business.
Previously, Dobbs was chief marketing officer at Bridgestone Americas, and worked at Kraft, Fruit of the Loom, Heinz, Cadbury, Sealy and TruGreen.
“The Holley brand portfolio includes many of the most recognizable and respected brands in the automotive aftermarket industry,” said Dobbs. “It’s a privilege to join Holley at such a pivotal time in the company’s business and brand journey. I look forward to working with the Holley team and our network of expert partners to strengthen and enhance the way enthusiasts across all target audiences engage with and experience our brands, products and services.”
