Hagerty is partnering with Shift Up Now Racing to support female athletes in motorsports, the company announced. Supporting six female athletes competing in a wide range of series during the 2021 racing season, this collaboration is meant to inspire courage and confidence in younger fans and ensure more female athletes are funded in top seats in motorsports.
“At Shift Up Now, we aspire to help provide funding and opportunities to talented female racers, who will then go on to inspire the future generation of female racers,” said Pippa Mann, president of Shift Up Now. “Shea Holbrook and I are very proud to have Hagerty join us, as one of the partners to help these racers continue to chase their dreams in 2021.”
“From open-wheel F4 racers to MX-5 cup cars and the Trans Am series, the kinetic energy of this partnership is palpable,” said Justin Moreno, vice president of digital media & marketing strategy at Hagerty. “We’re out here for two reasons – to drive positive change in the world and keep driving alive for car lovers. Our time spent with the Shift Up Now team during the Daytona race weekend only furthered our belief that by working together we can bring more talented athletes into the sport. We share the same passion and our objectives could not be more aligned.”
2021 Shift Up Now Racing Lineup:
- Loni Unser (22) – World Racing League, Porsche Boxster; MX-5 Cup, Mazda MX-5
- Shea Holbrook (30) – World Racing League, Porsche Boxster; MX-5 Cup, team manager
- Sarah Montgomery (26) – World Racing League, Porsche Cayman
- Michele Abbate (32) – Trans Am TA2, Chevrolet Camaro
- Hannah Grisham (20) – MX-5 Cup, Mazda MX-5
- Emily Linscott (18) – F4 US Championship
