Specialty vehicle insurance provider and enthusiast brand Hagerty (NYSE: HGTY) has named Arjun H. Chowdri as its new senior vice president of membership and retention.
Chowdri will lead the company’s global membership programs, including the Hagerty Driver’s Club, the world’s largest paid car club with more than 800,000 members, the company noted. Additionally, he will direct Hagerty’s Garage and Social business, a portfolio of five premium car storage and clubhouse locations across the U.S. and Canada.
“Hagerty’s membership program creates unique opportunities to engage with our passionate customers and create top-tier brand loyalty,” said Paul Rehrig, president of Hagerty media, marketing and membership. “Arjun’s impressive experience and track record make him the ideal executive to lead our membership programs and retention marketing efforts.”
Prior to joining Hagerty, Chowdri was chief administrative and innovation officer for the PGA of America, and earlier led the sports and entertainment marketing efforts behind Coca-Cola’s Glaceau brands that included POWERADE, vitaminwater and NOS Energy.
“Hagerty has a leadership position as an authentic community-focused brand, delivering high-value products and services through a team-based culture,” said Chowdri. “I’m honored to have the opportunity to join Hagerty at this time in the company’s journey and look forward to working across the organization to deepen our member’s enthusiasm for classic and collectible cars.”
