Rydeen Mobile Electronics has hired Bob Goodman to the newly created position of vice president of sales & marketing. Goodman previously served as the company’s director of sales & marketing from 2014-’17. He left Rydeen in 2017 to start his own consulting business, Advanced Vehicle Solutions, assisting startup companies in the ADAS category.

“Vehicle safety and driver awareness has been the fastest growing category in the 12-volt industry and Rydeen has maintained a leadership role for nearly a decade,” said Phil Maeda, president and CEO of Rydeen. “As a result of this growth, more suppliers have begun offering products in the category, many of questionable quality and the result is price erosion and lower margins. Although more competitors have emerged, Rydeen has maintained its leadership role with continual improvement of existing products and the strategic addition of new & innovative solutions for consumers.

“Additionally, 2019 will continue to be a challenging year as more vehicles arrive in showrooms already equipped with advanced vehicle technologies,” Maeda added. “It is these challenges that led us to seek out Bob’s knowledge and experience and have him rejoin the Rydeen team for this new leadership role. We are pleased to have Bob on board once again.”

“It’s terrific to be back and help finish the job we started five years ago,” Goodman said. “In my absence, Phil has improved, where necessary, many of our existing products and with our overseas & domestic team has developed some exciting new products that will lead the industry and fill out our portfolio. What separates Rydeen from others is, we don’t sell products, we sell solutions.”

Goodman in his new role will be responsible for directing the Rydeen sales team, composed of manufacturer representatives and inside sales personnel, as well as all marketing and training functions for the brand.

Contact Goodman by emailing bgoodman@rydeenmobile.com or calling his cell phone at 949-201-9213, or office at 949-380-6456.