GEN-Y Hitch has announces a partnership with Automotive Accessories Marketing USA Inc. (AAM Group).
“We are excited to enhance GEN-Y’s marketing & technological capabilities for the industry’s resellers with the AAM Group and its valued members. I was most impressed with their ability to help local resellers and installers grow their market share through marketing toolkits, tech support and member collaboration to accomplish a common goal,” said Luke Stump, GEN-Y’s director of wholesale.
The AAM Group is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 36th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative scale purchasing and marketing advantages. The AAM Group now counts 27 member-companies operating 76 distribution centers throughout North America.
Headquartered in Piney Flats, Tennessee, The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner and Total Truck Centers.
Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and supplier partners.
