Offering attendees a deep dive into the future of vehicle propulsion and automotive technology, the FutureTech Studio is back for a second consecutive year at the 2024 SEMA Show. The event will provide a platform for innovators, tech enthusiasts and automotive industry leaders to explore cutting-edge advancements driving the future of the automotive sector, officials state.
“The automotive aftermarket is a driving force behind cutting-edge technology, and the FutureTech Studio’s return underscores our industry’s pivotal role in pioneering new propulsion systems and fuel solutions,” said Tom Gattuso, SEMA vice president of events. “The space is dedicated to encouraging fresh ideas and groundbreaking innovation across all types of vehicles.”
Building on the success of last year, the FutureTech Studio will feature the latest parts, tools and equipment tailored to emerging vehicle technologies. The exhibit area will also highlight a variety of vehicles that incorporate these advancements, demonstrating real-world applications.
A key feature of the Studio will be FutureTech LIVE, a dedicated stage for SEMA Education sessions where industry leaders will discuss propulsion technologies, including electric vehicles (EVs), hybrids, hydrogen-powered vehicles, alternative fuels and other innovations.
This year, the FutureTech Studio will be located in Central Hall and feature 38 displays from more than 25 exhibitors. The displays will showcase a combination of components and tools for new propulsion technologies, as well as 25 unique vehicles that exemplify the future of automotive innovation.
In addition, the EV & Future Propulsion section and its surrounding area will feature more than 20 independent exhibit booths showcasing a combination of vehicle and standalone displays.
“The FutureTech Studio offers a view of the evolving automotive landscape and demonstrates how aftermarket professionals are spearheading the development of innovative parts, tools, and services,” said Luis Morales, SEMA director of vehicle technology. “Our focus on EV, propulsion technologies, ADAS, and autonomy reflects SEMA’s commitment to driving the industry forward and embracing the latest advancements.”
