Kinnan will be responsible for all marketing decisions for the division including media buys, print and digital content, creative, sponsorships, budgets, PR and events, the company said.
Kinnan has longstanding relationships established from over 30 years of participation in SEMA, PRI and the motorsports community, the company said. In addition to previously serving as the editor of HOT ROD Magazine for seven years, he has also worked as the editor of Mustang Monthly and several other titles, and most recently as the marketing director for ATI ProCharger.
“I recall when MAHLE Motorsport first came on the scene, muscling their way into a very crowded and competitive race piston manufacturing environment,” Kinan said. “Today, MAHLE Motorsport has earned the respect of top performance engine builders, racers, race teams and enthusiasts in part through their participation in varied race series, but more from their incredible product development that is proven at the track. I have the greatest respect for this team and what they have accomplished and look forward to building on this solid foundation.”
“Rob is an incredible asset to our marketing team. We look forward to initiating his strategic ideas to build the MAHLE Motorsport brand,” said MAHLE Motorsport General Manager Brad Green.
