Ford Exec: ‘We’re Going to Electrify the F-Series’

Ford Motor Co. has confirmed plans to build a fully electric F-Series pickup, which industry observers called an unexpected move that protects the truck franchise against Tesla and other competitors.

“We’re going to be electrifying the F-Series – battery electric and hybrid,” Jim Farley, Ford president of global markets, said this week during a presentation at the Deutsche Bank Global Automotive Conference in Detroit.

In framing the company’s redesign, Farley said a move toward all-electric and hybrid would “futureproof” the billion-dollar F-Series franchise, which he called a “global juggernaut.”

John McElroy, a longtime industry observer and host of “Autoline This Week,” said, “When he says ‘battery electric,’ what I’m taking that to mean is a battery electric vehicle…

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