Fisker, ‘Game of Thrones’ Star to Team Up

Electric Vehicle manufacturer Fisker has announced that “Game of Thrones” star Nikolaj Coster-Waldau is joining efforts with the company in a consulting role.

Coster-Waldau, who serves as a United Nations Development Program (UNDP) Goodwill Ambassador for climate change and larger social issues, will serve as a partner and sustainability advisor to company chairman and CEO, Henrik Fisker, in helping to create a future where advanced, affordable, electric mobility serves as a model for the future of transportation.

Fisker is working with Coster-Waldau to establish how the company can fulfill as many of the United Nation’s sustainability goals as possible. Fisker is currently completing its all electric, production-intent SUV prototype. The all-electric SUV, to be unveiled at the end of this year, will have approximately a 275-300 mile electric range, incorporate recycled plastic from ocean debris, vegan leather, a solar roof in its top model spec and will recycle waste generated during tire manufacturing “ which typically gets sent to landfills “ for various interior applications.

“I am very excited to have Nikolaj participate in Fisker’s mission of bringing the world’s most sustainable, affordable and desirable electric vehicles to mass market,” Fisker said. “I am looking forward to working with him on learning about and achieving UNs sustainability goals.”

“Mass vehicle electrification around the world will make an immense impact on the fight to combat climate change. And although we’ve progressed, there’s still a long way to go,” Coster-Waldau said. “Henrik Fisker’s vision to help spark wider adoption of electric vehicles is unique combining the most sustainable materials and manufacturing with his globally renowned design touch to bring emotionally appealing vehicles to the mass market. I’m delighted to embark on a journey to deliver more beautiful vehicles for a more beautiful world.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.