The FIAT brand and acclaimed international artist Romero Britto have combined forces to unveil a one-of-one Fiat Topolino during Art Week in Miami. The Britto-designed Fiat Topolino will be on display at Grand Salon, located at the Britto Palace, the largest art studio in the world, company officials stated in a press release.
Romero Britto, the founder of The Happy Art Movement, is an artist, painter and sculptor known for his vibrant, colorful style that blends elements of Cubism, pop art and graffiti, creating works that convey optimism, happiness and love, noted the release. His art features bold patterns and bright colors and has been showcased in the most prestigious galleries and museums in more than 120 countries. Britto is also considered the most collected and licensed artist in history, the company said.
“Our one-off collaboration with Britto makes perfect sense. Together we have joined two iconic brands with global influence that represent color and happiness, bringing a smile to people’s faces,” said Olivier Francois, FIAT brand CEO. “The Fiat Topolino, our small, joyful, colorful car that is now everywhere in Europe, has made several appearances in the U.S. over the past year, including last month at the LA Auto Show, where it’s creating tremendous excitement among consumers. So much so that I’m happy to share that we’ll be bringing the Fiat Topolino to the U.S., with more details to come next year.”
The Fiat Topolino Pays Homage to the Original Fiat 500 Topolino
Fiat says the Topolino offers a fresh approach to sustainable and accessible micromobility, happiness and the Dolce Vita. The name “Topolino,” which translates to “little mouse” in Italian, pays homage to the original Fiat 500 Topolino, a popular model from 1936 to 1955. Known for its small size and Italian charm, the original Topolino gained an affectionate following worldwide.
“I am thrilled to share with art collectors and car aficionados alike this moving artwork that showcases the creativity and beauty of Italy, FIAT and Britto with a splash of color and fun,” said Britto.
“Bringing happiness and inspiration through unconventional medias, such as a car, for example, has allowed billions of people to connect, interact and experience Romero’s art in their daily lives,” added Dr. Lucas Vidal, BRITTO brand CEO.