“STELLANTIS is rooted in the Latin verb ‘stello’ meaning ‘to brighten with stars.’ It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts,” the new company said in a statement announcing the name. “STELLANTIS will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades.”
The STELLANTIS name will be used exclusively at the Group level, as a Corporate brand, according to the release. The next step in the process will be the unveiling of a logo that with the name will become the corporate brand identity. The names and the logos of the STELLANTIS Group’s constituent brands will remain unchanged.
