El Monte RV has been named the Official RV Provider of the 2024 Progressive King of the Hammers Powered by OPTIMA Batteries off-road race. The partnership brings one of the largest RV dealers and rental services in the nation to the 17-day event, set for Jan. 18-Feb. 3, 2024, in Johnson Valley, California.
“Our partnership with El Monte RV is a win-win for both organizations,” said Mike Jams, chief executive officer of Hammerking Productions. “Recreational vehicles are an integral part of the Hammertown experience, and partnering with one of the most recognizable names in the RV industry allows us to provide participants and competitors with more opportunities to stay comfortable during King of the Hammers than ever before.”
El Monte RV currently has 23 locations across the United States, serving as one-stop shops for travelers looking for well-equipped, expertly maintained RVs.
“We’re beyond excited to bring El Monte RV to the famed Hammertown in a formal capacity as the Official RV Provider of King of the Hammers,” said Ben Lane, commercial director USA operations at El Monte RV. “Both El Monte RV and King of the Hammers share the same passion for adventure, and our support for this event allows us to connect with a more dynamic community of outdoor and powersports enthusiasts.”
King of the Hammers consists of more than a week of off-road racing, attracting racers and fans to the California desert.