Morse has 28 years of experience in the automotive industry. His experience is specialized in project management with performance OEM and private label sales. He most recently served as the sales operations manager at AutoRep Sales Co., where he represented Edelbrock among other lines. Morse previously spent 15 years in the performance aftermarket working for Ford Motor Co.
“I am honored to be joining the Edelbrock team,” Morse said. “Not only have I spent my entire career working in the automotive industry, I also have been a performance enthusiast, race fan, and drag racer since I was a teenager. To be joining one of the most historic and founding companies of the performance aftermarket is truly a great opportunity.”