duPont REGISTRY Group (DRG) announced the appointment of Cristina Cheever as chief marketing officer. Cheever brings a distinguished track record of elevating world-class luxury and automotive brands and will lead the Group’s global marketing strategy as the company accelerates its evolution into the premier ecosystem for the ultra‑luxury automotive lifestyle, company officials stated in a press release.
“Adding Cristina to our leadership team marks an important step forward,” said Antoine Tessier, CEO of duPont REGISTRY Group. “As we continue to scale duPont REGISTRY Group as the ultimate destination for collectors, enthusiasts, and partners, her ability to elevate iconic heritage brands will be instrumental in bridging our storied past with a tech-driven future.”
Cheever’s Executive Experience Ranges From Porsche & Aston Martin to Robb Report
Cheever joins duPont REGISTRY Group from Robb Report, where she most recently served as senior vice president of Live Media and RR1, the brand’s ultra-high-net-worth private membership platform. She is recognized for building high-touch experiential and partnership-driven strategies for HNW and UHNW audiences, shaping modern luxury through omnichannel brand experiences that resonate with the world’s most discerning consumers, noted the release.
Earlier in her career, she held leadership roles at Porsche Cars North America and Aston Martin, giving her deep insight into the intersection of luxury, performance engineering and automotive culture.
What Cheever Will Lead at duPont REGISTRY Group
In her new role, Cheever will oversee the Group’s global marketing strategy across its full portfolio. She will also lead efforts to strengthen overall awareness of duPont REGISTRY Group among investors, partners and top industry talents as the organization continues to scale, the company said.
“I’m honored to join duPont REGISTRY Group at such a pivotal moment in its evolution,” said Cheever. “The brand carries an extraordinary legacy and an unparalleled connection to the global collector community. I’m excited to work alongside this talented team to build what’s next—elevating the experience, deepening engagement, and shaping a modern, tech-forward ecosystem that reflects the future of the ultra-luxury automotive lifestyle.”
Today’s announcement comes on the heels of DRG’s latest capital raise; its most recent acquisition of Elferspot, an international marketplace for Porsche Sports car; the launch of duPont REGISTRY Live, an auction platform for exotic, luxury and classic automobiles; as well as duPont REGISTRY Garage, a vehicle management platform with market analysis and vehicle valuation trends.