Directed‘s Knowledgefest booth (No. 508) will showcase the Race the CEO Challenge this week in Dallas. The contest will feature Directed’s CEO Bob Struble challenging attendees to beat his time installing the company’s DS4 product.

The show is set for Aug. 17-19 at the Dallas Convention Center in Dallas. Directed also will offer four technical training slots at the event.

Directed product specialist representatives Justin Gear and James Winning also will be on hand at the booth to brief attendees on the latest technical updates on Directed’s evolving product line. They will cover the DS4, highlight the company’s new Bluetooth siren and discuss its new Viper Powersports offerings.

The Directed training schedule during Knowledgefest is:

3-4 p.m., Aug. 17
4:45-5:45 p.m., Aug. 18
3:30-4:30 p.m. and 4:45-5:45 p.m. Aug. 19

For additional information, visit directed.com or call the company at 800-876-0800.