Diesel Brothers to Launch Tire Brand with Cooper Tire

The DieselSellerz, stars of Discovery Channel’s show Diesel Brothers, are partnering with Cooper Tire & Rubber Co. to launch a new tire brand: Legion Tires.

The new brand debuted its Legion Diesel Power M/T at the SEMA Show last week. The all-terrain tire is intended for mixed on-and off-road diesel trucks that turn torque into traction. Additional sizes will continue to be added, focusing on the enthusiasts diameters that are unique to the high-performing diesel application.

“Our goal is to provide diesel truck drivers with high-quality products that reflect their lifestyles,” said Dave Sparks, CEO of DieselSellerz and founder of Legion Tires. “We have created an all-American tire with premium design features and functionality to provide truck drivers the confidence they need to take on any terrain.”

DieselSellerz is made up of a team of friends who own and operate their own business that specialize in all things diesel. The team builds diesel-powered trucks on their Discovery Channel show, Diesel Brothers.