Derive Systems Appoints New Chief Technology Officer

Derive Systems, an automotive technology provider, has announced the addition of Mike Kronenberg to the company’s executive team as Chief Technology Officer. Kronenberg most recently worked at Affinity developing SaaS solutions for General Motors, Fiat-Chrysler and Toyota among other car manufacturers. As CTO, Kronenberg will be responsible for shaping and driving the technical vision for the Derive, SCT and Bully Dog brands.

“Adding Mike as CTO is an exciting and strategic addition to our executive team. His technical prowess coupled with his automotive experience will deliver intelligent, dynamic improvements to our product roadmap for both our enthusiasts and enterprise markets,” said John Oechsle, CEO of Derive, SCT and Bully Dog. “For Derive, Mike will be responsible for shaping the future of hardware/software vehicle connectivity, improving our customers’ ability to manage their fleet, and enhancing the safety of the employee driving experience. For our SCT and Bully Dog brands, Mike will be responsible for technology leadership that delivers the next evolution in vehicle tuning solutions that allow consumers to unlock their vehicles’ full potential, including horsepower, torque, fuel savings, safety, and much more.”

“Derive has quickly established itself as one of the smartest companies in the rapidly evolving vehicle fleet management space,” said Kronenberg. “As CTO, I will continue to enhance Derive’s differentiated product line that bridges the telematics, active vehicle management (AVM), and mission specific calibration to meet the needs of fleet managers worldwide.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.