DENSO Products and Services Americas Inc., an affiliate of DENSO Corp., has joined John Force Racing as an official marketing sponsor for this year’s NHRA Mello Yello Drag Racing Series.
The DENSO logo will be featured on all John Force Racing race cars throughout the 2019 Mello Yello season. The series kicks off Feb. 7-10 with the Lucas Oil NHRA Winternationals at the Auto Club Raceway at Pomona in Pomona, California-the first of 24 weekend races that make up the nine-month season.
“Welcoming another world-class partner like DENSO to our racing family is exciting for John Force Racing,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Coolant and Motor Oil Chevy Camaro. “We’re committed to putting on the best show we can for our fans, and sponsors like DENSO help make that possible. We’re both focused on the quality of what we produce. We depend on it when we’re out there on the race track.”
In addition to partnering with John Force Racing, DENSO will be the title sponsor of the DENSO NHRA Four-Wide Nationals at The Strip at Las Vegas Motor Speedway, set for April 5-7. DENSO has served as the title sponsor of the weekend race and as a supporting sponsor of the entire NHRA Mello Yello Series for the last three years. In August, DENSO extended the title sponsorship through 2021.
“We’re thrilled to partner with one of America’s great sports dynasties,” said Joseph Mejaly, senior vice president of operations, sales, strategic planning and marketing at DENSO Products and Services Americas. “Like DENSO, John Force Racing values safety and performance and has proven time and again they are a winning combination.”
