DEI Appoints New VP of Sales & Marketing

Design Engineering, Inc. (DEI) has appointed Brad Bricker as its new vice president of sales and marketing, the company announced.

In his new role, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s marketing and product development teams, the company said.

Bricker brings nearly 30 years of sales, marketing and management experience for automotive equipment and accessory manufacturers.

“The company treats their employees like family and everyone that works here genuinely cares about the welfare of the company and in providing the best products and service to their customers,” Bricker said. “The company philosophy is all about doing the right thing, being customer centric, and taking the time to have some fun along the way.”

“The future at DEI is bright,” said Tom Miller of DEI. “The company remains committed to listening to the needs of our consumers and distributors so we can continue to lead the field in the development, manufacturing, and distribution of quality new products and adding Bricker to our team will continue DEI in this direction.”

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.