“As a privately-owned, US-based brand with a customer-focused mission to make the everyday lives of hard working and recreating folks a little better, it felt like a natural connection to partner with Pearson’s,” explains Greg Randolph, VP of marketing at DECKED. “I’ve been a Salted Nut Roll guy for years, and the folks at Pearson’s are our kind of people with a small but mighty, privately owned business in St. Paul, Minnesota. This collaboration is a perfect chance for our two brands to come together to do something above and beyond for the active folks that we are fortunate enough to be able to call our customers. I’m excited to do something a little unexpected and out of the box.”
“We are excited to partner with DECKED and get a Salted Nut Roll into the hands of the ‘work hard, play hard’ DECKED customers,” said Andrea Porfidio, senior director of marketing at Pearson’s. “DECKED takes truck bed organization to the next level while having a lot of fun along the way. We were flattered that DECKED thought of Salted Nut Roll as the perfect reward and look forward to seeing all the fun content from customers showing us how they roll with a Salted Nut Roll.”
Each Salted Nut Roll will be individually wrapped and feature allergen information for consumers, the company said.
