Automaker Stellantis recently appointed Davide Grasso as chief heritage officer, reporting to Carlos Tavares, chief executive officer.
In the newly created position, Grasso will be responsible for curating the history and patrimony of the 14 Stellantis brands, according to a press release announcing the appointment.
“Creating a bridge between their rich histories and their future directions, this global role will build awareness and connections with customers, brands, communities and the various institutions present in the territories where we operate,” company officials stated.
Grasso will partner with heritage centers, museums and archives while collaborating with brand CEOs on future business opportunities and to foster and further grow the company’s individual brands, the release added.
