Powertrain components company Dana Inc. has significantly expanded its North American commercial vehicle aftermarket business through a new distribution agreement with VIPAR Heavy Duty, one of the industry’s leading buying groups serving the commercial vehicle aftermarket. The agreement will expand access to Dana’s leading commercial vehicle brands, including Spicer and Victor Reinz.
The agreement expands access to Dana’s portfolio of trusted commercial vehicle products across the VIPAR Heavy Duty network, strengthening product availability for distributors, fleets, repair facilities and other aftermarket customers throughout North America, according to a press release. The partnership represents one of Dana’s most significant commercial vehicle distribution expansions in recent years and reinforces the company’s ongoing investment in delivering industry-leading replacement parts.
“Our focus is on making it easier for customers to access the trusted brands they rely on,” said Bill Nunnery, senior director, Aftermarket, Americas region at Dana Inc. “This agreement significantly expands the reach of our commercial vehicle aftermarket portfolio while strengthening our ability to support distributors and service providers across North America with the quality, availability and technical expertise they expect from Dana.”
The agreement includes Dana’s commercial vehicle aftermarket brands, with a primary focus on Spicer drivetrain products and the growing Victor Reinz portfolio of commercial vehicle sealing solutions, including gaskets. While Dana’s broader aftermarket portfolio will also be available through the network, commercial vehicle products remain the primary focus of the partnership.
“Dana is a natural fit for VIPAR Heavy Duty, bringing together industry-leading brands, deep OEM expertise, comprehensive heavy-duty product solutions, fleet-focused innovation and trusted technical support,” said Larry Griffin, VIPAR Heavy Duty vice president of program management. “This partnership creates exciting opportunities for VIPAR Heavy Duty and Power Heavy Duty distributors to deliver even greater value to fleets and repair facilities while expanding growth across critical categories including driveline, axle, wheel-end and sealing solutions. Together, VIPAR Heavy Duty and Dana are well-positioned to drive performance, reliability and long-term success throughout the heavy-duty aftermarket.”
Dana is developing point-of-sale materials and branded product displays that showcase its commercial vehicle product portfolio within participating stores.