Along with the personal tour of the KICKER facility by Director of Brand and Sports Marketing Roger Demaree, Montana was treated to a demo of the new KICKER Bronco, the company said.
The KICKER’s Special Projects team also unveiled the new sound system for Montana’s C-10 featuring a KICKER mono amplifier powering two L7T square subwoofers, housed in a Slosh Tubz enclosure, as well as a KEY200.4 smart amplifier and KS-Series coaxials, the company said. The truck was Montana’s first as a teen, selling it later in life and then locating it again later, according to KICKER.
Additionally, Montana played an acoustic set for 200 KICKER employees, featuring hits “Hillbilly Rich” and “Rust and Red,” the song written for his Chevy and written with Billy Gibbons of ZZ Top.
